sports business management: sport, hospitality, and entertainment operations

Faculty members from the College of Human Environmental Sciences (CHES) have developed a 30 hours graduate level emphasis in Sports Business Management (Athletics, Hospitality, and Entertainment Operations) at The University of Alabama. The CHES Sports Business Management program prepares students for employment and careers in the athletics , hospitality and entertainment operation settings.

REQUIRED COURSES (21 credit hours)

HES 509 Research Methods (3)

HES 551 Seminar: Facilities and Event Management in Sports Business Management (3)

HES 554 Management & Administration in Sports Business Management (3)

HES 560 Sports Business Management (3)

HES 561 Marketing, Sales and Public Relations in Sports Business Management (3)

HES 563 Finance and Accounting in Sports Business Management (3)

HES 565 Law and Ethics in Sports Business Management (3)

ELECTIVES (9 credit hours)
Sport Industry Electives:  
  • HES 552 Trends and Issues– International Sport Programs (3)
  • HES 559 International Strategies (3)
  • HES 570 Fellowship in Sports Business Management (3) 
  • HES 592 Special Problems in Sports Business Management (3) 
Related Electives: 
  • CSM 575 Entrepreneurship (3)
  • MKT 597 Special Topics in Marketing (3)
  • CSM 525 Consumer Conflict Mediation, Management, & Negotiation (3)
  • Other, as approved by CHES Sports Business Management Director (3)

  • *Additional 12 credit hours (total 15 hours) leads to “Graduate Certificate in Conflict Management, Negotiation, and Mediation”. Other required courses to receive Certificate: CSM 527 Consumer Mediation, Negotiation and Management—Advanced I; CSM 528 Consumer Conflict Mediation, Management, & Negotiation/ Workplace Law; CSM 559 Techniques of Consumer Counseling; CSM 586 Consumer Human Capital Management



CAPSTONE PROJECT