sports business management: sport, hospitality, and entertainment operations
Faculty members from the College of Human Environmental Sciences (CHES) have developed a 30 hours graduate level emphasis in Sports Business Management (Athletics, Hospitality, and Entertainment Operations) at The University of Alabama.
REQUIRED COURSES (21 credit hours)
HES 509 Research Methods (3)
HES 551 Facilities and Event Management in Sports Business Management (3)
HES 554 Management & Administration in Sports Business Management (3)
HES 560 Sports Business Management (3)
HES 561 Marketing, Sales, and Public Relations in Sports Business Management (3)
HES 563 Finance and Accounting in Sports Business Management (3)
HES 565 Legal and Ethics Issues in Sports Business Management (3)
ELECTIVES (9 credit hours) Sport Industry Electives:
HES 552 Trends and Issues (3)
HES 559 International Strategies (3)
HES 570 Fellowship in Sports Business Management (3)
HES 592 Special Problems in Sports Business Management (3)
Related Electives:
CSM 575 Entrepreneurship (3)
CSM 580 E-Commerce @ CHES (3)
CSM 573 Innovation and Creativity in HES Entrepreneurship (3)
CSM 547 Digital Resources (3)
CSM 564 Digital Tools (3)
CSM 576 Collaborative Tools for Project Management (3)
CSM 525 Consumer Resolution for the Workplace (3)
CSM 527 Emotional Intelligence: The Personal Qualities of the Negotiator (3)
CSM 528 Process of Negotiation (3)
CSM 524 Addiction and Dysfunction in Money Management (3)
CSM 530 Family and Consumer Law (3)
MKT 540 Introduction to Digital and Social Media Marketing (3)
Other, as approved by CHES Sports Business Management Director (3)
*Additional 12 credit hours (total 15 hours) leads to “Graduate Certificate in Conflict Management, Negotiation, and Mediation”. Other required courses to receive Certificate: CSM 527 Consumer Mediation, Negotiation and Management—Advanced I; CSM 528 Consumer Conflict Mediation, Management, & Negotiation/ Workplace Law; CSM 559 Techniques of Consumer Counseling; CSM 586 Consumer Human Capital Management
